Read the latest news, comment and analysis from Swinburne’s academic and research community as well as stories about our students and graduates.
By Tatyana Bastrygina, PhD CandidateInstagram influencers play a pivotal role in shaping consumer perceptions and trends within the hospitality and tourism industry, using technology and data-driven strategies to drive visibility and sales.In today’s digital age, social media influencers have become …
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Friday, 26 July 2024
By Tan Wau Leng, HDR CandidateUnderstanding and meeting consumer expectations through sustainability, innovation, corporate responsibility, and collaboration is crucial for long-term business success and resilience.Sustainability