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Staff Profile

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Dr Ngu Ik Ying

Senior Lecturer in Media and Communications
PhD (Curtin, Australia), M.C. (USM), BA (Hons) (USM), FHEA

Faculty of Business, Design and Arts

Fax No:+60 82 260 815
Room No: B205
Email: iyngu@swinburne.edu.my
Google Scholar    ORCID

Biography

Dr. Ngu Ik Ying is currently a Senior Lecturer at the Faculty of Business, Design and Arts.  Prior to joining Swinburne Sarawak, she was the head of the Media and Communication department at Curtin Malaysia. She has also worked as a journalist and news stringer with various news outlets, such as The Star publications and Malaysiakini online.

Throughout her 15 years in academia, Dr. Ngu has won several teaching awards, including the Curtin Malaysia Excellence in Teaching Award (2021) and Students’ Choice Award (2021, 2023), and was nominated for Curtin Australia Teaching Excellence for University Associates Award (2021). She is a Fellow and Mentor of the Higher Education Academy and a member of the Malaysian Social Science Association and the Australian Association of Internet Researchers.

Dr Ngu obtained her PhD in Media, Culture, and Creative Arts from Curtin University Australia under the Curtin Offshore Partner Research scholarship. Her thesis explored the communicative ecology of Malaysian activists and their mobilization strategies. Her research interests include activism, media literacy, and media consumption, particularly in Borneo. As a researcher, she is also a reviewer for Sage Open and other indexed publications.

Research Interests

Media Literacy, Social Activism, Journalism, Internet Studies, Resilience, Higher Education Pedagogy and Technology
     

Teaching Areas

Social Media, Journalism, Broadcasting

Professional Membership

Fellow of Higher Education Academy (HEA)
Member of Malaysian Social Science Association
Member of Australian Association of Internet Researchers
     
Research Grant
Developing joyful learning pedagogy to cultivate students’ leadership skills (2024). iSoLT (Innovation and Scholarship of Learning and Teaching) seed fund, RM2,000. Co-investigator.

Unpacking AI-assisted feedback: Exploring students’ perceptions and interpretations (2024). Funded by Curtin Malaysia Teaching Innovation Project (CMTIP), RM2,000. Lead investigator.

Fostering student resilience through social media: A resilience and coping intervention model (2022-2023). Funded by Curtin Malaysia Teaching Innovation Project (CMTIP), RM2,000. Lead investigator.

Modelling fake news spread as probabilistic mechanism incorporating news profile (2021-2022). Funded by Ministry of Education under the Fundamental Research Grant Scheme (FRGS), RM98,600, [FRGS/1/2020/ICT06/CURTIN/02/1]. Co-investigator.

Media Literacy: Cultivating Productive Practices among Young People in Malaysia (November 2015 – March 2017). Funded by Malaysian Communications and Multimedia Commission (MCMC), RM183000. Co-investigator.

The Impact of Social Media on Brand Equity: A Case of Luxury Brand (November 2014 – 2017). Funded by Curtin Sarawak Research Fund. Chief investigator. RM10,000

Young People and Environment Media Literacy: Selected Cases in Miri and Penang (2011 – 2014). Funded by Curtin Sarawak Collaborative Research Scheme, RM25,000. Chief Investigator.
 
  • Research Outputs

Research Outputs

  • Journal Article: Goi, C.L., Ngu, I.Y. and Chieng, F.Y.L. (2024). Navigating the digital landscape: social media’s influence on luxury brand equity and purchase intention. Journal of Science and Technology Policy Management (print in progress). https://doi.org/10.1108/JSTPM-02-2024-0044
  • Journal Article: Ngu, I.Y. (2024). Motivations for activism: Exploring Bersih activists’ communicative ecologies. Kajian Malaysia, 42(1), 97-115. http://web.usm.my/km/42(1)2024/KM42012024_5.pdf
  • Journal Article: Kong, J., Juwono, F.H., Ngu, I.Y., Nugraha, G.D., Maraden, Y. & Wong, W.K. (2023). A mixed Malay-English language COVID-19 Twitter dataset: A sentiment analysis. Big Data and Cognitive Computing, 7(2), 61. https://doi.org/10.3390/bdcc7020061
  • Journal Article: W. K. Wong, F. H. Juwono, W. N. Loh, & I. Y. Ngu (2021). Newcomb-Benford law analysis on COVID-19 daily infection cases and deaths in Indonesia and Malaysia. Heritage and Sustainable Development, 3(2), 102–110
  • Journal Article: Ngu, I.Y. & Balraj, S. (2015). Creative pedagogies and video making: A study on Malaysian adolescents’ participation in environmental issues. Kajian Malaysia, 33(1), 43 – 66.
  • Journal Article: Shanthi Balraj Baboo, Ambigapathy Pandian, Soubakeavathi Rethinasamy, Joseph Ramanair, Chen, S.W., Ngu, I.Y., Mohammed Zin Nordin, Sheila Yvonne (2017). Cultivating productive practices in digital and media literacy among secondary school students in Sarawak”. In Sustainable Community Transformation, 13(1), 7. ISSN: 1675- 5820.
  • Conference: Ngu, I.Y. (2021, November 11-12). Exploring activists’ use of social media in managing political conversations online: A case of Bersih movement in Malaysia. 3rd Annual Conference on Trust, Trends and Technologies, TOROA Centre for Communication Research, Auckland University of Technology, New Zealand.
  • Conference: Yap, C. S., Jalaludin, F. W., Ahmad, R., Ngu, I. Y., Lim, Y. M., & Chan, K. M. (2017). Bridging the digital divide through IT-enabled service innovations: A Service-Dominant Logic perspective, 21st Pacific Asia Conference on Information Systems, Langkawi, Malaysia, July 17-19.
  • Conference: Goi, C.L., Ngu, I.Y. & Chieng, F.Y.L. (2015, December 20). The relationship between social media and brand equity. Proceedings of the Academics World 12th International Conference on Management and Information Technology, Singapore, 57-61. https://worldresearchlibrary.org/up_proc/pdf/148-145335160957-61.pdf
  • Conference: Ngu, I.Y. & Lim, J.Y. (2015, November 26-27) Exploring social pedagogy within Higher Education. 3rd International Higher Education Teaching and Learning Conference, Miri, Malaysia.
  • Conference: Goi, C.L., Ngu, I.Y. & Chieng, F.Y.L. (2015, October 26-30). Malaysian Brands or International Brands? What Does Gen Y Really Want?. 3rd Asian SME Conference and Meeting, Miri, Malaysia.
  • Conference: Ngu, I.Y., F.Y.L. Chieng and Goi, C.L. (2014, October 16-17) The impact of social media and brand equity: A case of luxury brand. 7th International Conference on Contemporary Business & 14th Global Conference on Flexible Systems Management, Singapore.
  • Conference: Ngu, I.Y. and Balraj, S. (2012, November 2-4) The democratic potential of video making and creative visual: A case study of teenagers and environmental issues in Penang and Miri, Malaysia. 3rd Asian Conference on Media and Mass Communication, Osaka, Japan, 116-125. https://papers.iafor.org/proceedings/conference-proceedings-mediasia2012/